Something to consider...
Apr. 15th, 2009 01:50 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
tommoThe $20 day pass for Friday was intended to make it more affordable for new people to have a "taste" of SwanCon. However, it also meant that SwanCon might have lost some revenue from the non-first-timers that bought Friday day passes.
Perhaps a better option is to have day passes at their normal rates for all renewing attendees, but give first-timers a day where they can just attend for free? For a student/teenager, even $20 can be a fair bit of money, and if it's the difference between them attending a day for free or not attending at all, you're really not making any sort of a loss by letting them in. And if you make it free people will almost certainly be interested, and I think it'd result in a very impressive first-timer turnout. Keep in mind that you can get into Supanova for a day for about $20, so from the new attendee's perspective it's not like we're offering anything particularly out of the ordinary.
Hell, I'm starting to wonder if we should just let first-timers attend the whole damn con for free. I think, in the long term, it'd probably be a wise investment.
Perhaps a better option is to have day passes at their normal rates for all renewing attendees, but give first-timers a day where they can just attend for free? For a student/teenager, even $20 can be a fair bit of money, and if it's the difference between them attending a day for free or not attending at all, you're really not making any sort of a loss by letting them in. And if you make it free people will almost certainly be interested, and I think it'd result in a very impressive first-timer turnout. Keep in mind that you can get into Supanova for a day for about $20, so from the new attendee's perspective it's not like we're offering anything particularly out of the ordinary.
Hell, I'm starting to wonder if we should just let first-timers attend the whole damn con for free. I think, in the long term, it'd probably be a wise investment.
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Date: 2009-04-15 07:27 am (UTC)[to compare, when I was pres of the Gamers Guild, one of the things we did was get a professional logo done up, and start mass advertising. Once I left, no-one could be bothered, but that's another story.)