I'm a fan of the first go is free idea, even if it's just 1 day free, or half price for the first whole con. This lets people actually go along and find out if they'd like it or not. Belinda had not thought she'd like Swancon until I managed to talk her into spending $20 on Friday to find out. She liked it so much she spent $25 more and came in Saturday also, and is planning on being a full member for next year.