1. Actual honest-to-god marketing and publicity. I mean the kind where you strut around discussing Swancon's "brand" that usually makes organised SF fandom run in terror.
2. A deliberate overhaul of the convention to... I don't want to say "sideline" the overtly weird fannish stuff, but that's kind of what I mean. I know many very avid science fiction fans who would adore spending a weekend meeting their favourite authors and discussing their favourite books and TV shows. These people don't come to Swancon because they take one look at it terrifies them.
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Date: 2009-04-15 06:25 am (UTC)2. A deliberate overhaul of the convention to... I don't want to say "sideline" the overtly weird fannish stuff, but that's kind of what I mean. I know many very avid science fiction fans who would adore spending a weekend meeting their favourite authors and discussing their favourite books and TV shows. These people don't come to Swancon because they take one look at it terrifies them.